How a curtains and home furnishing retailer turned organic social from a source of likes into a driver of website enquiries.
A curtains and home furnishing retailer wanted social media to bring visitors who take action on the website, not just likes. In Q3 2025, organic social sent 903 sessions but only 51 key events, 7% of all website key events.
We shifted the focus of social content from engagement alone to website action, planning posts around products and real customer questions and linking each one to the most relevant page.
What we did
| Metric (GA4) | Before | After | Change |
|---|---|---|---|
| Organic social sessions | 903 | 1,572 | +74% |
| Engaged organic social sessions | 780 | 1,096 | +41% |
| Key events from organic social | 51 | 210 | +312% |
| Session key event rate | 5.65% | 12.85% | +7.2 pts |
Periods compared: Jul – Sep 2025 vs Jul – Sep 2026. Data source: Google Analytics 4. The client name is withheld for confidentiality. Key events are the actions set up as conversions in GA4 for this website.
Plan content around questions
Posts built on products and customer questions give people a reason to click.
Link to the right page
Sending social visitors to a relevant page makes it easy to take action.
Measure actions, not likes
Tracking key events in GA4 shows which content drives business results.
Review and repeat
Regular reviews let the team double down on content that converts.
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