Make your next
TikTok campaign
worth watching.
Bring your idea, audience and offer together with video creative and paid campaign management.
Strategy · Video creative · Paid campaigns
Creative starts with a conversation.
One connected brief, from your first idea to the next campaign decision.
Build the campaign around a customer need and a measurable action. The offer, audience and destination should be clear before production starts.
Turn the brief into video concepts with a clear opening, relevant explanation and appropriate call to action.
Prepare the account, launch approved activity and review the evidence behind each optimisation decision.
Your proposal defines the channels, creative quantities, production requirements, revisions and management responsibilities. Media spend is separate from the agency and production scope.
A simple creative structure to discuss at briefing. These frames illustrate an agency introduction.
Start with the business action, then choose the message, destination and measures that fit it.
Make the business or offer understandable to a relevant audience. Review reach and video engagement alongside whether viewers continue to the intended next step.
Explain who the service is for, give a useful reason to enquire and align the video with the landing page. Measure successful actions and assess lead quality with your team.
Show what the product does and answer a buying question. Confirm the destination, product information and available conversion tracking before evaluating sales.
Review whether approved footage or an authorised existing post fits the campaign. Confirm usage permissions, editing requirements and the chosen account setup before launch.
These can involve different account, production, commercial and measurement requirements. Tell us if Shop, creator partnerships or live activity are part of your brief so we can confirm suitability and the exact support available rather than assume they are included.
Use a clear question for each version. The combinations below illustrate creative decisions, not campaign results or fixed deliverable quantities.
Agree the number of concepts, shoots, versions and revision rounds in the proposal.
Judge a version against its goal. Strong attention alone does not establish that it produces better leads.
Define the work, review the creative and make decisions from useful data.
Your audience, offer and business goal.
Concepts, video assets and approvals.
Campaign setup, destination and tracking.
Review the evidence. Plan the next test.
Paid ads, video production and everyday account management are different pieces of work.
Discuss your requirements ↗Setup, targeting, optimisation and reporting.
Agree on filming, editing, versions and approvals.
Discuss posting and community management separately.
Agree on the goal before launch, then distinguish platform activity from business results.
Reporting depends on the agreed objective and available tracking.
Video production and editing are part of our offering. We agree on filming, supplied footage, versions, asset permissions and approvals in the project scope.
Yes, share your assets for review. We discuss suitability, editing needs and permission to use the footage, music and featured people in advertising.
Organic posting and community management should be scoped separately. Your proposal will distinguish them from paid campaign management and creative production.
Media spend, campaign management and production are separate considerations. We provide a tailored quotation after understanding your requirements.
We discuss the offer, landing page and conversion tracking together. Any new page build or integration work is defined in the proposal.
No specific outcome is guaranteed. We use the agreed goal, available tracking and your lead-quality feedback to assess performance and guide improvements.
Spark Ads use authorised existing TikTok posts. Share the post, account access and permissions so we can confirm the suitable setup and campaign scope. Use of a creator’s content requires the relevant authorisation.
We review whether the issue concerns attention, the message, the destination or the quality of the resulting action. A creative test should change a defined element and be assessed against the campaign goal.
Your offer, target customers, account access, available assets, brand requirements and approval contact. We also confirm the destination and tracking requirements and who will respond to enquiries.
Platform conversion events and confirmed business leads are different measures. We report the agreed events and use feedback from your team where available to assess enquiry quality and sales outcomes.
Share your offer, audience and existing content. We will discuss the creative and campaign scope.
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