Account review & setup
Start with the structure of your existing account or the requirements for a new campaign. Review objectives, targeting, conversion actions and the landing pages that will receive traffic.
Connect relevant customer searches with a clear offer and a useful next step. MediaPlus Digital plans and manages paid search campaigns around your audience, objectives and measurable conversion actions.
New campaign or an existing account that needs a review.
Build a paid search campaign around your audience, business priorities and the actions that matter. Make the scope clear from the start.
Start with the structure of your existing account or the requirements for a new campaign. Review objectives, targeting, conversion actions and the landing pages that will receive traffic.
Connect customer searches with the services or products you offer. Plan campaign themes and targeting around relevant demand, location and the action you want visitors to take.
Develop search ads around the customer need and your offer. Keep the promise in the ad consistent with the destination, so visitors can understand the next step.
Allocate the agreed advertising budget around your campaign objectives. Review delivery and available performance data to inform bidding and budget decisions.
Define the actions that matter before assessing success. Discuss tracking for enquiries, calls or purchases, and check the setup against your reporting needs.
Review campaign performance, search relevance and the customer journey. Use the findings to prioritise changes to targeting, ads, bids and landing-page alignment.
The campaign does not end at the click. We consider whether the landing page explains the offer, answers useful questions and makes an enquiry or purchase straightforward.
Paid search is the core of this SEM service. Shopping, display, video and remarketing can be discussed as complementary activities when they fit the brief.
Reach people searching for relevant products and services. Connect campaign themes with your offer and an appropriate destination.
Explore Google Ads services ↗Discuss search campaigns beyond Google where they suit your audience, market and campaign priorities.
For appropriate briefs, explore product advertising or additional display and video activity. Define each channel’s role and measurement separately.
Explore Shopping services ↗We tailor every campaign to Malaysia’s fast-evolving digital landscape using data-driven insights.
Start with the business goal, prepare the customer journey and use measurement to inform what happens next.
Understand your offer, audience, target locations and previous activity. Agree on the campaign goal and useful conversion actions.
Plan keywords, targeting and ad messaging. Review the destination and tracking requirements, then arrange the necessary approvals.
Launch the agreed activity and monitor delivery. Review search relevance, budget use and conversion information as data becomes available.
Discuss campaign findings against the objective. Prioritise changes and explain the next tests, dependencies or improvements.
Choose measures that reflect the campaign goal and the data available. Where sales happen after an enquiry, your team’s feedback helps connect advertising activity with lead quality.
Understand which ads drive real conversions.
Prioritise spend where it delivers the highest ROI.
Achieve lower CPCs and better ad placements.
Eliminate wasted spend and improve targeting efficiency.
Use these questions to understand the proposal, working relationship and reporting before committing to a campaign.
| What to compare | What to ask an agency | Discuss with MediaPlus |
|---|---|---|
| Account ownership | Will we retain access to our accounts and history? | You retain ownership; confirm the access required for campaign management. |
| Scope & budget | What is paid to the platform and what is agency work? | Separate media spend, management and any additional production or development. |
| Measurement | What counts as a conversion? | Agree on the action, tracking setup and how lead quality or sales will be assessed. |
| Reporting & decisions | How will we understand what changed and why? | Clarify reporting arrangements, optimisation work and how approvals will be handled. |
On this page, SEM means paid search advertising: planning and managing campaigns that connect relevant searches with your business. Our work covers strategy, keywords, ads, landing-page alignment, bidding, measurement and ongoing optimisation.
SEM uses paid advertising placements, while SEO improves visibility in organic search results. They have different scopes, timelines and measurement needs. We can discuss either service or a coordinated approach around your business objectives.
There are two main components: advertising spend paid to the platform and the agency’s management services. Your proposal should distinguish these and identify any additional creative, landing-page or tracking work. We provide a tailored quotation after discussing your scope.
The appropriate budget depends on your market, competition, target locations and campaign goal. Share your priorities and any previous campaign data so we can discuss a practical starting approach. Budget recommendations should be reviewed as results become available.
Timing depends on account access, campaign preparation, approvals, landing-page readiness and tracking. Ads also need to meet the platform’s review requirements. We discuss the launch plan and assess performance as the campaign gathers useful data.
Yes. We can review an existing account and discuss improvements. Share the campaign objectives and arrange suitable account access so we can understand the structure, history and measurement setup before agreeing on the work.
Yes. You retain ownership of your Google Ads and Merchant Center accounts and their data. We clarify the access needed for management and document responsibilities in the proposal.
Yes. We work on landing-page alignment and conversion tracking, with web and conversion optimisation support available. Your proposal should specify whether the scope covers recommendations, changes to an existing page or a new landing-page build.
We offer campaigns in English, Bahasa Malaysia and Chinese. Discuss the target audience, destination languages and review process so ad messaging and landing-page content work together.
No fixed result can be guaranteed. Performance depends on competition, budget, offer, campaign delivery, landing-page experience and your sales process. We agree on the objective and use measurement to guide optimisation.
Share your website, priority products or services and current advertising activity. We will discuss the campaign objective, requirements and a tailored scope.
Do you have further enquiries or questions? Consult us today.
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