How a leak detection and repair specialist built a stronger organic presence and reduced its reliance on paid search for enquiries.
A water leakage detection and repair specialist relied mainly on paid search for enquiries and wanted a stronger, more sustainable organic presence. In Q3 2025, organic search brought 489 sessions and only 21% of the website’s key events. Most enquiries depended on ad spend.
We focused on the searches homeowners make when they spot a leak, matching service pages to those terms and the areas served, and answering common questions in plain language.
What we did
| Metric (GA4) | Before | After | Change |
|---|---|---|---|
| Organic sessions | 489 | 776 | +59% |
| Engaged organic sessions | 307 | 487 | +59% |
| Key events from organic search | 75 | 84 | +12% |
| Organic share of all key events | 21% | 42% | +21 pts |
Periods compared: Jul – Sep 2025 vs Jul – Sep 2026. Data source: Google Analytics 4. The client name is withheld for confidentiality. Key events are the actions set up as conversions in GA4 for this website.
Target service and location
Leak detection searches are local, so pages should match service and area.
Answer homeowner questions
Helpful content builds trust before someone makes an enquiry.
Balance paid with organic
A stronger organic share makes enquiries less dependent on ad spend.
Track what matters
Monthly GA4 reporting keeps SEO focused on key events, not just traffic.
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