Workforce hiring app: AI assistants become a converting traffic source

How a hiring platform became visible in AI-generated answers, with AI assistant visitors now converting at more than twice the site average.

Geo case study: Workforce hiring platform, 2.3x key event rate from AI assistant visitors vs the site average
Project Overview
Platform
AI assistants
Industry
Business / Corporate
Services
Generative Engine Optimisation (GEO)
Results at a Glance

What We Achieved

2.3x Key event rate from AI visitors vs the site average
13% Share of all key events from AI assistants
The Challenge

What Was the Problem?

A hiring platform that connects employers with workers needed to be visible where job seekers and employers now ask for recommendations, including AI assistants. A year earlier (July to September 2025), AI assistants sent no measurable traffic. Most visits came from organic search and direct, and the brand was not appearing in AI-generated answers.

Our Solution

How We Solved It

We made the platform easier for AI tools to understand and describe accurately for both of its audiences, and tracked the AI channel in GA4 to measure the impact.

What we did

  • Content that clearly explains the platform for both employers and workers
  • FAQ and support content written to answer common questions directly
  • Consistent brand and service information to help AI tools describe the platform accurately
  • GA4 tracking of the AI Assistant channel and key events
SEO Results

Organic Performance

89 AI assistant sessions (up from 0)
22 Key events from AI assistants, 13% of all key events
17.98% Key event rate from AI visitors (site average 7.81%)
+8% Total key events year on year (158 → 170)
Metric (GA4) Before After Change
AI assistant sessions 0 89 New channel
Key events from AI assistants 0 22 New channel
Key event rate (AI vs site average) – 17.98% vs 7.81% 2.3x site average
Total key events 158 170 +8%

Periods compared: Jul – Sep 2025 vs Jul – Sep 2026. Data source: Google Analytics 4. The client name is withheld for confidentiality. Key events are the actions set up as conversions in GA4 for this website.

Key Takeaways

What We Learned

  1. Speak to both audiences

    Two-sided platforms need content that clearly serves employers and workers.

  2. FAQs earn AI citations

    Content that answers common questions directly is easy for AI tools to reuse.

  3. Consistency builds accuracy

    Consistent brand information helps AI assistants describe the platform correctly.

  4. Small channel, high intent

    AI visitors were few, but converted at 2.3x the site average.

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