An e-commerce website that sells Yang Low's premium eyewear online while showcasing the clinical expertise behind a brand dating back to 1928.
Yang Low is not a typical online store. It carries premium brands such as Ray-Ban, Oakley, Silhouette and Lindberg, and it backs product sales with genuine optometry, including OCT retinal scanning. The website had to do justice to both sides: sell eyewear online with a clean catalogue, and communicate a century of expertise so shoppers understand this is a clinically-led optical business, not just a frame shop. A deep product range across several categories also needed a structure that stays easy to browse.
MediaPlus Digital built a WooCommerce store organised around how people actually shop for eyewear. Products are grouped by type, eyeglasses, sunglasses, safety eyewear, contact lenses and accessories, and can be filtered by gender, style and brand. Alongside the shop, the site tells the Yang Low story and explains its clinical services, so the heritage and the OCT-equipped eyecare become part of the reason to buy. Payment, shipping options and returns are presented plainly to reduce hesitation at checkout.
Key improvements
Sell the expertise too
For premium retail, e-commerce has to sell the expertise as much as the product.
Structure keeps it shoppable
A clear category and brand structure keeps a wide catalogue easy to browse.
Lead with what makes you different
Heritage and clinical credibility are differentiators worth building into the store.
Reduce checkout friction
Transparent payment, shipping and returns help shoppers commit to buy.
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