Quick answer: A PPC agency plans and manages your pay-per-click campaigns (mainly Google Ads, plus Meta and other platforms) to turn ad spend into leads and sales. The best PPC services in Malaysia in 2026 include MediaPlus Digital, LOCUS-T, and Primal (both Google Premier Partners), Kingdom Digital, and 2Stallions, among others. This guide reviews 10, explains what PPC services include, what they cost, and how to choose.
What is PPC, and what do PPC services include?
PPC (pay-per-click) is advertising where you pay each time someone clicks your ad. See our guide on what PPC is. A PPC service or agency manages this for you, covering:
- Strategy and keyword research, including negative keywords to cut waste.
- Campaign setup across Search, Performance Max, Shopping, Display, and YouTube (see types of Google Ads).
- Bidding and budget management, using the right Smart Bidding strategy.
- Ad copy and landing page guidance to lift Quality Score and conversions.
- Conversion tracking and reporting tied to leads and sales (see SEM metrics).
The best agencies are Google Partners or Google Premier Partners, and they measure success in leads and ROAS, not just clicks.
How we chose these agencies (methodology)
We assessed each agency on certifications (Google Partner and Premier Partner status), track record, specialisation, transparency, and pricing, cross-checking Clutch, Google, and agency materials alongside our own campaign experience. Positioning changes often, so verify current details before engaging.
Comparison table: PPC agencies in Malaysia
|
# |
Agency |
Credential |
Best for |
|
1 |
MediaPlus Digital |
Google Partner |
SMEs and ecommerce, full-funnel PPC |
|
2 |
Primal |
Google Premier Partner |
High-spend ecommerce and leads |
|
3 |
LOCUS-T |
Google Premier & Meta Partner |
Established, awarded performance |
|
4 |
Lion & Lion |
Google Partner |
Big brands and regional |
|
5 |
Kingdom Digital |
Google Partner, Meta Certified |
Mid-to-large multi-channel |
|
6 |
2Stallions |
Google Partner |
Full-funnel, AI-integrated |
|
7 |
One Search Pro |
Google Partner |
Brand awareness and SEM |
|
8 |
Emperikal |
Google Partner |
ROAS-driven SMEs |
|
9 |
VeecoTech |
Google Partner |
Web plus PPC packages |
|
10 |
Exabytes |
Google Partner |
All-in-one, entry budgets |
The 10 best PPC agencies in Malaysia
1. MediaPlus Digital
Best for: SMEs and ecommerce that want PPC tied to the full funnel.
MediaPlus Digital runs Google Ads and paid social for SMEs and online stores, tied to SEO, Shopping, and conversion, so clicks turn into customers. Google Partner. From around RM2,000 a month. New clients can claim a free RM300 audit.
2. Primal
Best for: High-spend ecommerce and lead generation.
A Google Premier Partner (top 3%) with deep paid-search expertise and a large team, based at KL Eco City. From around RM3,000 a month.
3. LOCUS-T
Best for: An established, awarded PPC and SEO partner.
Founded in 2000, a Google Premier Partner and Meta Business Partner with multiple A+M Search Agency of the Year (Gold) wins, and 7,000+ clients across 50+ industries.
4. Lion & Lion
Best for: Big brands and regional campaigns.
Founded in 2012, an award-winning regional agency with offices across Asia and blue-chip clients. Google Partner.
5. Kingdom Digital
Best for: Mid-to-large multi-channel campaigns.
Petaling Jaya-based, founded in 2007, an official Google Partner and Meta Certified Media Planner and Buyer. From around RM3,000 a month.
6. 2Stallions
Best for: Full-funnel PPC with an AI edge.
An award-winning agency with AI integrated across its workflows, covering search, paid social, and SEO. From around RM2,500 a month.
7. One Search Pro
Best for: Brand awareness and personalised SEM.
Founded in 2017, a Kuala Lumpur agency focused on SEM and brand growth. Google Partner.
8. Emperikal
Best for: ROAS-driven SMEs.
A performance-focused agency centred on return on ad spend. Google Partner. From around RM2,000 a month.
9. VeecoTech
Best for: Web plus PPC from one team.
Penang-based, pairing Google Ads management with web and software. Google Partner. From around RM1,800 a month.
10. Exabytes
Best for: All-in-one on an entry budget.
Part of the Exabytes Group, bundling PPC with hosting and web services. Google Partner. From around RM1,500 a month.
How much do PPC services cost in Malaysia?
PPC has two costs: your ad spend, and the agency management fee. Agencies typically charge a management fee of 15 to 20 percent of ad spend, or a flat RM2,000 to RM10,000 a month. Some require a minimum ad spend of RM3,000 to RM5,000. Malaysian CPCs run RM3 to RM6 for most SMEs, and RM8 to RM30+ in legal, finance, and medical. See our Google Ads price in Malaysia guide.
How to choose a PPC agency
- Check certification: Google Partner is the baseline; Google Premier Partner is the top 3%.
- Confirm you own your Google Ads account and get clear reporting.
- Understand the fee structure and what is included.
- Ask how they measure success: leads, sales, and ROAS, not just clicks.
- Watch for red flags: guaranteed rankings, no account access, or no conversion tracking.
Frequently asked questions
What is a PPC agency?
A PPC agency plans, builds, and manages your pay-per-click campaigns (mainly Google Ads, plus paid social) and optimises them toward leads and sales, covering strategy, keywords, bidding, ad copy, conversion tracking, and reporting.
How much do PPC services cost in Malaysia?
Agencies typically charge 15 to 20 percent of ad spend, or a flat RM2,000 to RM10,000 a month, on top of your ad spend. Many ask for a minimum ad spend of RM3,000 to RM5,000.
What is the difference between a PPC agency and a Google Ads agency?
They largely overlap. Google Ads is the biggest PPC platform, so a Google Ads agency is a PPC agency. “PPC” can also include paid social (Meta, TikTok).
Should I own my Google Ads account?
Yes. Always keep ownership of your account and data, so your history stays with you if you change agencies.
Final thoughts
The best PPC agency in Malaysia depends on your budget and goals: a Google Premier Partner for high-spend performance, an established name for big brands, or a full-funnel agency for SMEs. Prioritise certification, transparency, and results measured in leads and ROAS.
If you want PPC services measured in leads and sales, talk to MediaPlus Digital about Google Ads management and claim a free RM300 audit.
